How NOT To Advertise Your Sushi (or anything else)

Imagine you own a restaurant. You want to advertise (brag about) one of your most popular items. Let's say it's a Japanese restaurant and you're especially proud of your sushi. 

What kind of photo would you feature in that ad? The obvious answer, of course, is a beautiful photo of your sushi. 

But I recently ran across an ad on Facebook for a Houston-area Japanese restaurant that made me scratch my head. It left me wondering what their marketing person was thinking – and if they even know what sushi is over there. The reply to it, and the reply to that reply, are comical.

Amazing Tonkotsu Ramen in Houston

Watch onYouTube

Almost everybody, it seems, has eaten ramen noodles. But if the only ramen you know is the kind you get as a dried brick that you get for less than 30 cents per pack at the grocery store, you really don't know ramen.

Don't get me wrong. I love the cheap "instant" ramen and would continue to eat them even if I had Elon Musk's money. But the real deal is what a good restaurant (or home cook!) makes. And it's anything but instant. It's a lot of work to make it. 

Fortunately, great ramen is becoming more accessible to us in the U.S. More and more Americans are becoming aware that good ramen is more than a brick of dried noodles boiled for three minutes!

Teriyaki Kitchen is a ramen lover's dream. (See my video below.) I had the tonkotsu ramen soup, and the velvety pork broth was incredible. Tonkotsu broth feels creamy, but there is no dairy in it. The "creaminess" comes from the emulsion of fat and water as the bones are cooked on a high boil for hours.