Houston's Blade Runner-Themed Chinese Restaurants

A scened from Blade Runner?
Nope. One of The Rice Box restaurants.

"The Rice Box" is a Chinese restaurant in Houston with a futuristic, neon-drenched look that could be straight off the set of the film Blade Runner. I'll admit up front that I haven't eaten there yet. The food gets rave reviews, but that's not why I'm writing this. 

What fascinates me is the look of the Rice Box and their masterful marketing. 

According to Houston Culture Map (Oct 13, 2022), "Houston’s favorite Blade Runner-inspired Chinese takeout bar will soon add a fourth location to its roster. The Rice Box is coming to Rice Village." 

To help publicize their fourth location, the Rice Box created a mock movie poster. Of course, it also has a Blade Runner feel to it. If you have never seen Blade Runner, watch a short video to get a feel for its aesthetics. Even the Rice Box website has a scifi vibe. Here's how they describe themselves: 

"The Rice Box is a multi-sensational, Chinese/American takeout restaurant where your experience begins the moment you set foot through the door. Walk into our world of glass and neon and you’ve just entered new wave Chinatown. 

Our edgy ambience is part of what makes us unique as a takeout food service. That, and our constant effort to provide outstanding personalized service where everyone remembers your name."

They have very cool Facebook pages here and also here, where you can see more images and even some videos. And of course, they have a killer Instagram page as well. I intend to put on a long trench coat, fire up my flying car and go to a Rice Box location soon.